Service Design

"The market has shifted from producing specific features, to services."

Service design isn’t a new concept, but its application to this industry is. Instead of offering new features, companies are offering products that provide a service—one that fulfills customers’ needs, and surpasses rival offerings.

Paul Kali, UX designer at Tonic Design Co., offers a breakdown of service design and outlines the ways in which this methodology should be consciously applied to all of our projects.

Paul Kali - Service Design from Tonic Design Co. on Vimeo.